Thursday, July 29, 2010

Positive People


Our Home-grown Positive Posters Competition is currently accepting entries. Founded by Melbourne's Nick Hallam in 2009, this not-for-profit competition calls upon entrants from around the globe to use their creative talent to promote positive thinking. Unrestricted by the bounds of commercial bureaucracy, this is an opportunity for fantastic exposure to internationally acclaimed industry professionals.

This idea works on a number of levels. Coming from an Advertising perspective, the exposure created through the interactivity and word-of-mouth stir, invites the audience to participate and become immersed within the product. The product being; positive thinking. Even after the competition is over, the awareness will prevail through the display of these posters around the cultural hub that is Melbourne. From a graphic design head space, the opportunity harbours enormous potential for "breaking through" as a designer in this highly competitive and albeit, network based industry. With nothing to lose and everything to gain, with the possibility of your design getting the masses to think differently, why not enter?


The brief:

I haven’t failed; I’ve had 10,000 ideas that didn’t work 
– Benjamin Franklin

We think Mr. Franklin had a nice way of looking at things. So the 2010 competition theme is ‘A Glass Half Full’.
 For those who don’t know, this saying refers to optimism. Some people see situations with optimism (Franklin – glass half full), and some see situations with pessimism (glass half empty).

We would like you to design a positive poster in response to this theme. Judges will be looking for original concepts, lateral thinking and inspired designs. The poster will be up in Melbourne streets, so keep in mind it should also standout against the city landscape.

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