During one of my Advertising lectures at uni today, one of my all-time, heart-somersaulting, favourite campaigns was analysed. Behind the profound peace and beauty it’s inspiring imagery and sound produce, lies a highly clever and equally creative concept. The hundreds of thousands of vibrantly coloured bouncy-balls, which are hoisted down the streets of San Francisco’s Russian Hill, metaphorically represent the colour pixel “ball” technology of the product, Sony Bravia Flatscreens. This high-budget campaign reigns close to my favourite commercial and validates my proclivity of studying and designing to Jose Gonzales’s organic grace of a voice. As interesting as the end result, is the creative process and implementation of this gala. Watch this clip to see how creative crusaders, legal “i" dotters and “t” crossers, heavy machinery handymen managed to orchestrate this magnificent explosion of colour and gravity.
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