Good Advertising

Client: Mais - Printing House
Agency: Mohallem/Artplan, São Paulo, Brazil
Agency website: www.mohallemartplan.com.br
Creative Director: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Illustrator: André Batista, Ellyson Lifante e Caio Miranda
Photographer: Guto Nóbrega
Retouching: Ariê Magalhães
Published: August 2010

The light at the end of the tunnel

Testament to the proverbial mantra "good things come to those who wait", was yesterdays meet and greet with one of our client's finished works. I had definitely not forgot about this job, as it was a hugely involved test of creativity and time. It did, however, take me by unsuspecting surprise when I was walking past CBS's Wintergarden, on lunch hunting with dad. Both the logo on the storefront and the poster are two pieces from the body of work we completed for Fleet. Congratulation to them! The store looks great and if you are clever you will have a browse, for this QUT fashion talent sells for a margin of what the designers will be retailing post graduation. Had to grab a half-embarrasing, half ego-smitten shot.

Jesse Jo Stark

Girl crushing on this swingin' lady. Not sure if I can put it down to one thing... Her entire exterior just emanates unobtainable magnificence. Her last name embodies her style to a tee. In fashion parlance, she ranks in the same effortless, youthful, heroine-chic style aesthetic as Alexa and Rumi. The word from the blogosphere is that she designs for CHROME HEARTS. Keep your eyes on this fabulous monstrosity of coolness.

Images snatched from BLOGSTARBITCH and a conglomerate of google searches.

Oh, Those Russians!

Online fashion magazine, Playingfashion.com delicately depicting my favourite style of the moment. I have been trying to achieve this feather-light, sublime, alabaster demur in my graphic design work. The esoteric connotation achieved through these soft tones and textures is equally inspiring as it is sedating.

WARNING: Browsing through Playing Fashion does ignite desires of Russian fluency!

Meet Your Type

So, you are a chronic typophile, like me?

The long-serving patriot of digital type retail, FontShop has released it's latest field guide to Typography; Meet Your Type. Designed specifically with student's in mind, this free downloadable pdf is the perfect companion for anyone interested in embarking on the illustrious adventure of typography.

"Why settle for casual flirtation when looking for a long-lasting relationship? Finding the perfect match is easy if you know the rules. Meet Your Type will help you overcome common obstacles, and keep your heart thumping for your one true love: typography"

Click here to download Meet Your Type.

Of Beautiful Thought

Thanking you, BBC, for Thursday's fact of loveliness.

"Eunoia is the shortest word in English containing all five vowels – and it means “beautiful thinking”. It is also the title of Canadian poet Christian Bok’s book of fiction in which each chapter uses only one vowel."

Killer Kicks

You would not want to piss the vixen wearing these lethal heels off.

Taking a leap of faith across the chasm of impossibility, Lauren Tennenbaum of Indecorous Taste, delivers these killer creations and plenty more ghoulish treats in her fashion/interior design blog.

Live Now

It is not difficult to become entangled in the concerns, deadlines and perceived obligations in day to day existence. We can find ourselves subconsciously looking past the present moment, merely as a stepping stone for a time to come. I don't want to discount the importance of reflecting and building from the past and making wise decisions to accommodate the future. Yet, both of these concepts, past and future, as tenably truthful as they may seem, are just illusion.

Stop. Breathe. Appreciate the stillness of the world around you. Feel the aliveness within your own body. Appreciate not only what you have at this very moment, but the innate peace and divinity felt through appreciating your own immaculate existence.

Live Now.

(Soul vomit Inspired by this happy snap from Nubby Twiglet's Week in Picture's column. Love her.)